Donald Trump, his two creepy kids and Joan Rivers were joined by the owners of Crumbs on the season premiere of Celebrity Apprentice tonight. The pair didn't mention their 48 new stores but Papa Trump did plug the 8th St. location and talk about the fabulous cupcakes (in return for a $15K donation). Score one for Crumbs and their mass marketing; they put the "celebrity" cupcakes to shame.
P.S. Watching Khloe Kardashian make more selling cupcakes for an hour than I will ever make selling baked goods in my life was a bit difficult for me...though anything that involves watching KK is pretty trying. And she is not a celebrity.